Danny Moodliyar, owner and director of Absolute South Africa, has a background as
a specialist art teacher, choreographer, fashion designer, and producer of fashion
productions internationally. His core belief is to promote design in fashion, art, and
craft, under the label ONE AFRICA.
He produced National Freedom Day in India, the showcasing of six local South
African fashion designers, and in 2008, for Ambassador Francis Moloi. He has
produced, choreographed, and showcased the work or several fashion designers in
Paris at the Eiffel Tower, Sao Paula in Brazil, Tokyo Japan, Astana in Kazakhstan. He
also did fashion shoots in New York and Miami, using local South Africa designers.
He has also produced the Durban Fashion Week and Menswear in Cape Town, and
The Essence Fashion Show, an initiative of Tourism Durban and the City of New Orleans
At the Chamber of Fashion Malta event held in July, Danny Moodliyar selected a list of
designers that have the necessary skills and have previously presented their work
professionally at fashion weeks and fashion shows both locally and internationally.
The South African designers produced garments that are African inspired, and were
asked to use African beadwork jewellery in their collection. The message was of
nuances and flavours of a multicultural South Africa that is vibrant. The designers
are passionate about all things beautiful – from paintings or textured surfaces, to
the incredibly intense colours of delicate flowers or brilliant sunsets. These are the
main inspirations behind all the designs. The overall style is to keep the lines quite
simple and to focus on unexpected bursts of colour or beadwork.
For this particular show, the designers aimed to design garments in such a way that they portray the passion and spirit of the phoenix rising out of the ashes and as such, their
beautiful country that has so much to offer and has not yet reached its full potential internationally.
The black fabric of the garments represent the ashes and the chiffon billowing out is representative of the lightness of the bird’s feathers and well as its colours. This furthermore symbolises the bird escaping out of the darkness and being set free.
© 2018 – VIDA Magazine