EMPOWERING WOMEN THROUGH STYLE & FASHION
There is a misconception still floating around that when women mean business or are primed for top-tier positions, the language which is used to depict or define them are
words such as ‘bossy’, ‘arrogant’, ‘unapproachable’, or even worse. Why does this have to be the case in this day and age is still beyond us but mostly has become unacceptable.
Fortunately, there have been strong waves of change and progress through many campaigns and social awareness raised by seminal figures in different sectors of society,
from the political sphere to the entertainment industry. Women still fight for their rights or to have their voice heard on a daily basis worldwide, but the most important starting
point is for women to support and lift up other women, which sadly does not always take place or is taken for granted. Women can be each other’s worse critic or enemy but it does not have to be that way. Every woman can carve a place for herself and create a space within which to thrive and succeed.
When the subject falls upon image and style, there is yet another assumption: women are often expected to be pretty, prim and proper, polished, and quite often even sexy. Men are expected to be strong, manly but also rough around the edges, and so such gender stereotypes are propagated and upheld, when they should be questioned and lambasted more frequently. In this piece I suggest different ways in which women can balance out the pretty and the strong, the business-like and their fun side, all of which reside in many women around us. The concept behind the photo shoot originally was meant to showcase
‘What to Wear for Work’ sort of scenarios, but here one can argue that style and fashion might provide a platform for self-expression, statement making, and deeper messages
beyond the physical items of clothing.
OUTFIT 1: PRETTY NEW PASTELS AND RICH HUES
This ensemble can be easily worn for a relaxed lunch
at the weekend or a business meeting with other leading women. The softness of the cape contrasts
the structured high-waisted pants. Equally light is the pearl-detailed sweater which offers a different take on the pastel colour scheme.
OUTFIT 2: 70S RETRO-STYLE MEETS CONFIDENCE
70s style of clothing has been on the fashion radar quite
a while now, but it does not seem to be loosening its grip.
With good reason, these pieces not only bring back that era
in a more contemporary way, but the twist on the trench
(in a waterproof houndstooth pattern) gives the wearer an
opportunity to be striking and practical at the same time.
Comfort is not compromised with this outfit so you can
confidently go about your daily business.
OUTFIT 3: TIMELESS ANIMAL PRINT AMID CLASSIC COLOURS
Iterations of animal print can be found from jackets to shoes this season, and there is nothing quite like a strong animal print that screams power and business. This particular print is not too in-your-face and can be dressed up and down accordingly, blurring the lines
between the sophisticated and the subtle. A punchy red blouse can immediately lift your spirits on gloomy winter days, taking you smoothly from day to night.
OUTFIT 4: POWERFUL SUIT DRESSING
Finally, the pièce de résistance comes in the form of this season’s power suit, in this case, the checked version, which oozes strength and class. The comfort level is also very essential for this outfit. Designer Pedro del Hierro ensures that his woman is as bold as she is confident in her skin, so when a suit becomes a second skin then that is a major style win.
THE PEOPLE AND THE LOCATION BEHIND THE PHOTOSHOOT
Organising a photo shoot does not sound as easy as the photos and final product might sound or look. However, having a dedicated team of people always helps immensely in ensuring a smooth operation and a product which pleases everyone. One cannot but mention and exalt the passion exuded by all team members. Starting off with the clothes
and location, retail manager Frederick Bonnici was very welcoming and accommodating to provide the outfits of excellent brands and locations (Bay Street Conference Hall and Fornelli Restaurant). Clothes are by Cortefiel and designer brand Pedro del Hierro,
which falls under the Cortefiel family (both are located at Bay Street Shopping Complex).
Up-and-coming talented makeup artist Christa Sansone agreed to meet us on location on a Saturday morning; this marks her dedication and love for the job. The same can be said for Justin Ciappara (JCiappara Photography) who is enthusiastic as much as he is a perfectionist. Suffice to say that one learns how to carry oneself with the useful directions
provided by someone like Justin when it comes to photography. Even Frederick went out of his way to make the photo shoot happen by providing the clothes and locations, as well as by meeting us on an early weekend morning (which was a day off for him). This is truly the stuff that photo shoot dreams are made of!
STEPHANIE XERRI AGIUS
© 2018 – VIDA Magazine