Most of us can all agree that everything Rihanna touches turns to gold. Last month, her highly anticipated Fenty Beauty collection was launched in Sephora and Harvey Nichols and since then, the line continuously keeps receiving positive reviews.

Why Fenty Beauty?

Rihanna became obsessed with make up as she watched her mum apply it while she was growing up. The inspiration for Fenty Beauty came after Rihanna spent years using some of the best products in the industry, yet still felt that people were limited due to the fact that some brands didn’t cater for all skin types and tones. Eventually, she then made it her mission to create something for everyone.

”Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason why I made this line”.

Beauty is personal – there are so many different ways in which one can create different looks; this is why Rihanna chose to name her collection Fenty Beauty because this is the way she perceives beauty. It is coming from her perspective and she chose to name it after something personal –  her name.

The Products

Rihanna’s collection is comprised of 40 shades of foundation, 30 skin sticks, one primer, two make up brushes, three portable make up brushes, one universal matte powder, 6 powder highlighters, blotting paper and a universal lip gloss.

Today the new Galaxy Collection has been unveiled. This time round Rihanna created the first ever palette for Fenty Beauty that offers 14 colourful shades. She has also launched a range of glosses, eyeliners, lipsticks and brushes. All products from Rihanna’s collection are also cruelty free.

Once again can we all agree that the woman can’t do anything wrong? The collection is available on

© 2017 – VIDA Magazine – Christine Cassar