Believe it or not, it’s possible to predict how the way we eat will change in the future. Thanks to marketing agencies and independent research companies that work on global food reports, producers can better understand the market and anticipate the desires of customers. Do you know what’s in demand this year? JacLeRoi, studied the main trends and came to interesting conclusions. Their food editor Polina Maximova keeps us informed.




This may sound strange, but plant protein is the future. Firstly, because it is a conscious choice: meat production costs a lot and it creates massive problems for the planet as well. You can find thousands of articles on the Internet listing the negative consequences associated with meat production: waste disposal, energy consumption, loss of biodiversity… most of these consequences are true, but at the same time it’s not clear what could be a good replacement, and a new protein supplier for humanity. Plant protein is the answer: you can find it in seeds, soy, algae, and grains. Want to go further? Then you can join the movement of flexitarians, who in most cases follow a vegetarian diet. In this case, there is no need to sacrifice your burger, but you can still get your protein dose whilst cutting down on meat consumption.



This trend can hardly be called new, but it’s gaining popularity: regional food, zero kilometres, it all makes sense. Accordingly, Euromonitor reports that about 30% of consumers are shopping local. If you don’t have a favourite food supplier or reliable farmer on the local market, it’s a perfect moment to find one.


Nowadays, it’s much easier to find healthy food; you just need to know the way to the nearest bio or organic shop and spend some time trying to figure out what all these bio, eco, and organic products mean. However, “healthy” in 2018 takes several steps forward: now consumers choose so called “raw foods”, which are unprocessed, have no sugar, and retain all their natural vitamins and minerals. Wondering if there is such a thing? Then try a smoothie! You can find them in smoothie shops or just simply buy ready-made smoothie kits in your supermarket.



With rising immigration from Muslim populations, we are getting aquatinted with Middle Eastern cuisine, which will begin to expand westward. In the next few years you will be able to taste different spices, try real kebabs, and become familiar with the mezze platter concept – a selection of small dishes that are usually served as side plates for alcoholic drinks.


Let’s look at the list: geraniums, hibiscus, elderflower, and pansies. Does it sound like a flower shop assortment? In fact, this is what you can find not only in a bouquet, but also on one’s plate. Flowers are now used to flavour salads, soups, desserts, and even drinks. It’s a simple and unusual way to change familiar foods. Additionally, flowers are rich in antioxidants and fight obesity and inflammation.



© 2018 – VIDA Magazine – Polina Maximova