We had the pleasure of meeting up with the team at MAKA VISUALS, a production house made up of young
creatives offering high-end audiovisual services… a young company with a big heart and great ideas. They
sure know what they’re talking about.
YOU’VE BEEN INVOLVED IN DIFFERENT PRODUCTIONS SUCH AS
MUSIC VIDEOS, COMMERCIALS ETC. HOW DOES THE ROLE OF
PRODUCER CHANGE WHEN THE SCOPE OF THE PRODUCTION IS
In essence, the role of a producer does not really change with
different productions as the producer is in charge of making the
particular production happen. Here at Maka Visuals, we work
on different kinds of productions – mostly commercials, music
videos, and corporate videos, which fall under the live action kind
of projects. In our live action projects, we also have the possibility
of incorporating animation and visual effects, or else a project can
be completely animated.
In any live action production, one is looking into bringing together
a full crew, actors, required equipment, locations, permits, and
other resources to make a production possible. It is also important
to keep the whole production process, from pre-production
through to post-production, on time and on budget. The most
challenging part in a general local scenario is the production
budget. The budget allows you to dare more, thus achieve more,
however, locally we’ve taught ourselves to produce more with
less, which even though, is a challenge, can be considered as a
big plus – always challenge yourself, and never settle, is one of
the mottos we work for. When it comes to an animation project,
the process is different, as the external elements one would need
are considerably less, so the producer’s role in that case would be
to still make sure the production is on time and on budget, and in
liaison with the concept and storyboard previously agreed upon
with the client. What we strive for at Maka Visuals, however, is to
make each process as easy as possible for all our clients. Even
though it’s a tough process, we try our best to still make it an
enjoyable one for you, and all the clients who choose our services.
WHAT WOULD YOU SAY IS THE BIGGEST (MOST INTERESTING)
TREND IN VIDEO PRODUCTION RIGHT NOW?
It’s a bit difficult to pinpoint a trend in video production, because it’s
an art form in itself, thus it can be subjective. Certain people might
like something, while some others might actually hate that same
thing. Our role as audiovisual producers is to research and study
our clients’ diverse audiences, so that we can produce a video
production which will be mostly effective for our client’s audience
and brand. One will produce a different style of production, which can fit within a certain trend if they’re aiming to target the youths,
as opposed to an older audience, for example.
WHAT DO YOU CURRENTLY LOOK FOR IN A PROJECT WHEN
YOU ARE CONSIDERING SIGNING ON TO PRODUCE? IS IT THE
MATERIAL, THE LOGISTICS, OR A COMBINATION OF ELEMENTS?
It’s a combination of elements, both the logistics side of it –
how much time we have available to produce it, taking into
consideration other current projects – and also the kind of project
in itself, play a very important part. We always love to take on
a challenge, so the more exciting the project is and the more it
allows us to be creative and push the boundaries, the easier it
makes it for us to decide to take it on.
WHAT DOES THE PROCESS OF PUTTING A VIDEO TOGETHER
When it comes to videos, it all starts from research. We
research the client’s brand/product/song, the idea behind it,
and the people we need to target. Our creative directors start
brainstorming ideas until we agree on the concept with the
client. Then the process would need to go into further detail to
develop a storyline, script, and storyboard. Once everything is
set and approved, this will be the green light for the production
department to take over, so all the needed and necessary
elements are brought together for the shooting days. Once the
shooting takes place, everything moves to the post-production
department, where all the footage is cut together, coloured, and
combined with appropriate sound design and animation, or visual
effects, if needed, to create the particular storyline of the video,
until both ourselves and the client are happy with the final cut to
be ready for release.
WHAT SHOULD THE ARTIST/ONE EXPECT ON SHOOTING DAY?
Every shoot is different from the next, but a general filming day
is normally 12 hours long – sometimes it’s during the day, and
other times we’d need to have a night shoot. The crew would be
the first on set – making sure we have all we need for the day, and
setting up lights, cameras, and all the necessary equipment for
that particular shoot. Once everything is set and we start rolling,
all the different departments work hand in hand to get the perfect
shot. It’s a day filled with people buzzing around, but although it’s
stressful most of the time, it’s something we love doing, so we try
to enjoy it as much as we can.
FOR SOMEONE WHO IS BRAND NEW TO VIDEO PRODUCTION OR
FILMMAKING, WHAT WOULD YOU SAY IS THE NUMBER ONE, TOP
THING THEY NEED TO LEARN?
Video production and filmmaking is a collaborative process, so
we’d say that the top thing one would need to learn is how to be
a team player – to be able to understand, listen, and collaborate
with others is key. Every person has his area of expertise, and is
important to the process, so everyone’s ideas and opinions are an
important contribution to the final video for a holistic and quality